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Consumers need to be cautious, however. The market has been hit quite hard by posers, scammers and mid-western call centers that sell job requests to the highest bidder. The situation became so bad that for years Google would no longer acknowledge new locksmith applications in its very profitable maps directory, Google Places. The situation persists today and if consumers are not careful, they may find themselves in a pinch with an unlicensed locksmith.

Here’s what generally happens: Someone gets locked out of their car in say, Chinatown or their home in the upper west side and turns for their cell phone or a neighbor’s computer to search for a New York City locksmith. The major search engines provide the results, and the consumer is usually in such a hurry that they often choose one of the very first listings they discover. Now the bad guys realize this so they buy up all the top NYC locksmith results and make virtual lock and key websites, just to get listed in the search engines. The consumer typically doesn’t make an effort to assess which locksmiths are genuine and which aren’t. Even if they had enough time to thoroughly investigate their alternatives, these posers have gotten so good at making their bogus listings appear real that a majority of consumers can’t tell the difference. This generally happens whatever the search term; NYC lockout support, key replacement, change locks, change keys, misplaced key, automotive locksmith services, best locksmiths in NYC, ignition key extraction, New York security service and more.

When the consumer makes the call, their request is sent to a centralized call center and then offered to the highest bidder. So the consumer gets a completely different locksmith than the one they believed they were calling. The trouble is that a large number of locksmiths aren’t even licensed or just do bad work. They frequently charge as much as they think they could get away with.

There are many good New York locksmiths which have been servicing the city for quite a while. They’ve been fighting to stay ahead, regardless of their unique challenges. Quite a few have specialties like automotive key extraction services, industrial services to change locks, security and surveillance systems, 24 hour emergency lock-out service and key duplication solutions. Almost all have very efficient mobile locksmith services as well. Shops like M&D Locks and Keys, Brooklyn Manhattan Locksmiths and Joey’s Locks and Keys are extremely reliable New York locksmiths. They are licensed, accredited and amongst the most trustworthy locksmiths in the tri-state area. Above all, they are legitimate local New York locksmiths. Do a search for Change Locks and you’ll have no trouble finding them.

So how do you know the good locksmiths from the bad? It’s a lot easier than you think. Don’t only check one source. Be sure the professional locksmith you might be selecting has multiple postings. Is he or she in Google Maps? Do they have a profile in Yahoo Local? Check additional websites such as Citysearch, Yelp, Insider Pages, the online Yellow Pages and Show Me Local. All of these directories permit customers to write reviews so that you can see what others are revealing about them.

And don’t robotically select the locksmith with the best reviews. The bad guys will frequently load up these review sites with dozens, even hundreds of phony ratings and critiques. If a profile seems to have dozens of 5-star reviews in Merchant Circle, for example, and hardly any reviews in Yelp, then you can definitely bet something is not right. Yahoo and Bing are a lot worse than Google right now. Google is normally reliable and it’s tough to publish fake reviews in Yelp.

Selecting a trustworthy New York locksmith professional isn’t all that hard if you take the time to search a few of the free tools that are available to you on the internet.